Confidential — March 2026
MonoMind operates as a partnership-driven agency and venture studio. All senior partners function as owner-operators, each heading a division with shared infrastructure, a common brand, and a unified compensation framework. Compensation is designed to reward three distinct behaviors: delivering great work (collaboration pool), generating new business (rainmaker incentive), and long-term commitment (equity and ESOP).
To become the leading Asia-rooted, AI-first Agency & Venture Studio — bridging Korea, Taiwan, and Southeast Asia with global markets through intelligent systems, creative execution, and partnership-driven growth.
MonoMind builds scalable digital businesses and empowers brands, startups, and IP-holders to grow across borders — through productized AI solutions, cross-market GTM expertise, and venture co-creation with senior partners at the core.
MonoMind's defensibility is built on four compounding advantages:
Deep cultural fluency and operational roots across Korea, Taiwan, and SEA, markets that most Western agencies cannot authentically serve
Proprietary frameworks like Atomic Web Architecture and AI workflow automation baked into every engagement, reducing delivery cost while increasing output quality
Agency revenue funds venture projects; venture equity upside attracts senior talent; portfolio brands become in-house case studies that win more clients
Senior partners (CGO, CBO) own category relationships, replacing founder-dependent BD with institutional pipeline
MonoMind operates across four core divisions, each with a distinct offering and revenue model:
Productizing services is the key to escaping the one-man revenue trap — templated, repeatable offerings reduce senior dependency and allow junior or vendor execution.
MonoMind Atomic Web
Productized AI-powered web architecture package (audit → design → build → optimize); fixed-scope, tiered pricing
Games and Startups
A structured 90-day GTM sprint for games and startups entering Korea, Taiwan, or SEA markets; standardized playbook with local ops layer
MCN Connect
An influencer-matching and campaign management subscription for brands targeting Asian markets; powered by Fantrie and TikTok partnerships
Entry-level RPA/automation audit + implementation bundle for SMBs; designed to be vendor-deliverable
Equity-for-services program for qualifying startups, structured as studio minority or majority depending on stage
- Formally onboard Matthew (CGO) and Samuel (CBO) with defined equity/profit share agreements
- Package top 2–3 services into productized offers with fixed pricing and delivery SOPs
- Build a shared CRM and pipeline dashboard so all partners can manage and track leads
- Matthew activates MCN and brand partnership pipeline; Samuel activates gaming GTM pipeline
- Launch vendor network for AI Consulting and Web delivery to reduce founder bottleneck
- Run first Venture Co-Build cohort with 1–2 startups using equity-for-services model
- Venture projects (Beehave, Skill-to-Earn, 1TM) reach milestones fundable at pre-seed/seed
- MCN division generates recurring revenue through rev-share model with TikTok/Fantrie
- MonoMind Atomic Web and GTM Launchpad scaled via partner/reseller network in SEA
New partners (Matthew, Samuel) must have skin in the game. A profit-share or equity-per-division model, rather than salary alone, ensures they behave as owners, not employees
Adding partners before defining repeatable service packages risks recreating the same chaos at a larger scale. SOPs must precede scale
Venture projects consume bandwidth without short-term revenue. A clear capital allocation rule (e.g., max 30% of partner time on venture until services hit $X MRR) protects cash flow
The recommended model is a federated partnership structure — each partner owns a division P&L with shared infrastructure (brand, finance, ops) centralized under Daren as CEO.
Pipeline review, blockers, cross-division referrals
Each division reports revenue, margin, and pipeline health
When a brand client (Matthew) needs web or AI work, it routes to Daren/Peter with a formal internal referral split
Venture projects reviewed quarterly by all partners as a "studio board"; decisions on resource allocation made collectively
This structure allows MonoMind to operate like a boutique holding group — each division moves fast with an owner-operator at the helm, while the MonoMind brand and shared resources (tech, creative, admin) create compounding efficiency across all divisions.
MonoMind operates as a partnership-driven agency and venture studio. All senior partners function as owner-operators, each heading a division with shared infrastructure, a common brand, and a unified compensation framework. Compensation is designed to reward three distinct behaviors:
Collaboration pool
Rainmaker incentive
Equity and ESOP
- Year 0–1: Cliff period — no shares vest
- End of Year 1: 25% of grant vests (2% of company)
- Year 2–4: Remaining 75% vests in equal monthly installments
- Early exit: Unvested shares shall remain in the ESOP pool, or forfeited to be burned by board decision
- Reserved exclusively for C-level partners: Awu, Peter, Matthew, Samuel
- Daren does not participate in ESOP (compensated via founding equity and dividend)
- Distributed annually in proportion to each partner's cumulative collaboration split percentage earned across all projects that year
- Unvested or forfeited ESOP rolls back into the pool for future distribution
Base salary is paid every month regardless of project revenue. It is a floor, not a ceiling — if a partner's project earnings exceed their base in a given month, they receive the higher amount in full.
- Project Revenue: Total client-facing fee for a project
- Execution Cost: Pre-set internal cost assigned by the company per service type, covering vendor, tooling, or internal delivery
- Project Profit: Project Revenue − Execution Cost
Every project's profit is distributed in the following order:
The rainmaker incentive rewards partners who source and close new client engagements.
Any partner who initiates client contact, develops the relationship, and converts to a signed project
10% of the project's distributable profit, paid upon project close or at monthly settlement
The rainmaker also participates in the collaboration pool if they contributed execution work
Deal sourcing does not count toward a partner's scope of work percentage — it is rewarded separately and exclusively through this incentive
The collaboration pool (60% of distributable profit) rewards execution contribution. It is divided among all partners who worked on the project, proportional to their agreed scope percentage.
At project kickoff, each participating partner defines their scope of work — a brief statement of what they are delivering — and the team collectively agrees on a percentage split of the collaboration pool based on that scope.
- Agreement must be reached and recorded within 24 hours of project kickoff
- If no agreement is reached within 24 hours, the split defaults to equal shares among participating partners
- Once locked, splits cannot be renegotiated after project close
- At project close, each partner self-certifies that their scope was delivered
- Any disputed delivery must reference the agreed scope statement; unresolved disputes are escalated to the CEO for final determination within 24 hours
- Project lead / management does not count as scope of work — it is an expected function of seniority
- Deal sourcing / rainmaking does not count as scope of work — rewarded separately via the Rainmaker Incentive
- Only execution deliverables (design, development, strategy outputs, content, campaign management, integrations, etc.) qualify
Project Profit: $10,000 | Monthly total profit: $22,000 (→ 20% reserve)
20% of $10,000
After reserve
10% of distributable
60% of distributable
30% of distributable
At year-end, 50% of the cumulative company reserve is distributed as dividends to all equity holders, proportional to vested shares at December 31.
Partners who contribute to MonoMind's internal venture projects — Games, Skill-to-Earn Platform, Beehave, 1TM — are compensated exclusively through equity in that specific venture. Venture work does not enter the agency profit pool or generate agency collaboration split percentage.
Each venture maintains its own cap table, independent of MonoMind/1TM
Equity grants per venture are agreed at formation, based on expected scope of contribution
Venture work is capped at 20% of a partner's monthly bandwidth unless unanimously agreed otherwise
Agency service delivery takes priority at all times
The following documents are required to operationalize the MonoMind partnership and compensation framework:
Standardized 1–5 difficulty scale per task category (design, dev, strategy, ops, content) — prevents per-project negotiation
Covers equity vesting, exit clauses, non-compete, IP ownership, and dispute resolution for score disagreements
Standard template for equity allocation when a partner contributes to Games, Beehave, Skill-to-Earn, or 1TM
Standardized process for task listing, score assignment, peer review, and monthly settlement
Asia's AI-First Agency & Venture Studio